About me

I’m a Product Designer with solid experience in digital products, strategically operating at the intersection of design, data, and marketing.

 

My focus is on creating user-centered solutions that deliver measurable business value by combining functionality, aesthetics, and performance.

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My approach is data-driven, leveraging metrics and behavioral analysis to inform smart design decisions, validate hypotheses, and continuously optimize the user experience.

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I believe effective design is born from the balance between empathy and strategy. That’s why I align real user needs with business goals and priorities, ensuring every solution delivers not only an exceptional experience but also tangible, sustainable results.

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Beyond design, I bring an integrated perspective on digital marketing and martech, applying tools and strategies that enhance product performance and strengthen the user journey. I also focus on hyper-personalization, crafting experiences tailored to individual preferences with direct impact on engagement and retention.

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I’m constantly driven to create products that are relevant, inclusive, and conscious, combining innovation with purpose.