AluChefs

Turning passion into shared user experiences.

Project

Aluchefs is an app that connects culinary enthusiasts, both amateurs and professionals, through a network of sharing, learning, and emotional engagement. the goal is to turn cooking into a social and educational experience, creating a space where users can exchange recipes, techniques, and gastronomic stories.

Roles

Role Product Designer / Branding
Tools: figma, miro, photoshop, lean canvas, crazy eights, google ventures design sprint
Scope: user research, persona definition, feature prioritization, branding, prototyping, and user interface development

Feasibility sprint

The journey began with a design sprint based on the google ventures methodology, focused on understanding the business potential and aligning product goals with return on investment. This stage was essential to build a 360° vision of the project

Interviews and personas

We conducted semi-structured interviews with 9 participants, each lasting 30 minutes. the approach allowed us to dive into users’ motivations, pains, and desires, generating deep insights for product development.

Based on the data, we created a persona and an empathy map that guided all design decisions, reinforcing our commitment to a user-centered product.

Imagem da persona que criamos par ao projeto.

Feature scoping and prioritization

We used scrum to create user stories and define the scope. the blue ocean strategy guided product differentiation and the monetization model through microtransactions using virtual currency "alucoins".

We applied zen voting to prioritize mvp features and built a pre-canvas using the lean canvas framework, focusing on business value and financial return.

Visual identity and user interface design

While developing the ux journey, we simultaneously designed the logo and visual identity for aluchefs, with special attention to accessibility in typography and color palette.

Using the crazy eights method, we ideated interface concepts and designed screens for usability testing.

This project exemplifies how design can integrate strategy, empathy, and aesthetics to create meaningful experiences. aluchefs is not just an app, it’s a community that celebrates the joy of cooking and sharing.

Cooking is an act of care, and design can be the ingredient that transforms this passion into a shared experience.