Stella Burin
Easy People
Empowering decision-making through human-dentric and data-driven design
Project
In management solutions for SMEs, the challenge goes far beyond organizing information. It’s about turning data into intelligence and recognizing that human capital is the most valuable asset of any organization.
At EasyPeople, I took on the role of Product Designer, focused on creating a platform that supports managers in continuous improvement and more informed decision-making
Design strategy and context mapping
The platform’s development began with a strategic analysis that included competitor mapping and market positioning. Based on these insights, I defined the target audience and user journey, ranging from CEOs to department managers.
This phase was essential to understanding how the platform could meet the real needs of decision-makers, ensuring relevance and practical value.
Empathy and information architecture
To structure the key indicators, I conducted interviews and research to uncover which metrics are most relevant to HR and Human Capital departments, as well as the weight each one carries.
Using these insights, I simulated goals and built performance charts that enabled evaluation of employees both individually and as teams. This approach fosters a more empathetic, data-driven management style focused on continuous people development.
Feature prioritization and prototyping
With all strategic elements defined, I developed a complete dashboard map, organizing information in a clear and functional way. From there, I created low-fidelity wireframes to validate the structure and ensure intuitive, efficient navigation.
After validation, I designed the final high-fidelity prototype, focusing on visual clarity, usability, and decision-making impact.
The result was a solution that centralizes data and transforms it into strategic insights, empowering managers to track goals, assess performance, and make decisions with greater confidence and empathy.
This project reinforces a core belief I carry with me: experience design isn’t just about creating beautiful screens. It’s about building solutions that respect people, strengthen businesses, and support more human-centered decisions.
