Stella Burin
Indaiatuba Symphony Orchestra
Is there UX in an Orchestra?
Driving the democratization of culture, well-being, and music education through inclusive design and strategic experiences.
Project
As a UX/UI and Product Designer, I developed strategic visual solutions that enhanced accessibility, engagement, and inclusion within a cultural institution.
By integrating design, technology, and artistic vision, I helped increase audience interaction, support music education initiatives, and elevate the OSI’s brand presence.
Over the past 10 years, I’ve partnered with the Indaiatuba Symphony Orchestra, delivering projects that reflect a strong balance of aesthetic quality, functional design, and measurable social impact.
Roles
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Role: Product Designer, UX/UI Designer, and Graphic Designer
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Focus Area: Strategic design for culture and social impact + user experience
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Team Collaboration: Conductor Paulo de Paula and Victor Lessa
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Scope: Designing strategic experiences and solutions focused on accessibility, engagement, and social impact within OSI’s cultural context. This included the development of visual identities and graphic materials that translate the essence of concerts and special events into a consistent and memorable visual language
OSI: A decade of harmony with Beethoven
In 2024, I was invited to create the visual identity for the 10th anniversary concert of the Indaiatuba Symphony Orchestra (OSI). The event marked the conclusion of the Beethoven cycle with a performance of the 9th Symphony, bringing together over 200 musicians on stage in a historic celebration.
As a UX/UI, Product Designer, and graphic designer, my role went far beyond aesthetics. I developed visual and digital strategies that amplified audience engagement and made the cultural experience more accessible and unforgettable.
The visual concept was inspired by the harmony of nature, intentionally avoiding the traditional clichés of classical music posters. I worked with advanced techniques in contrast, composition, and visual storytelling, combined with strategic decisions in positioning and communication to convey the grandeur of the moment.
Beyond the artwork, I implemented user experience solutions that streamlined the audience’s journey—from discovering the event to exchanging tickets. The blend of emotional design and digital strategy resulted in a deep connection with the audience.
The impact was immediate: all tickets were claimed within just 30 minutes of the official release, highlighting the power of design and strategy as a force for cultural mobilization.
Journey with OSI
Over the course of a 10-year partnership with the Indaiatuba Symphony Orchestra (OSI), I’ve worked as a UX/UI Designer, Product Designer, and Graphic Designer on projects that bridged culture, technology, and user experience.
Each concert was approached as a complete cultural produc, with visual identity, narrative, positioning, and engagement strategies designed to create meaningful impact.
