Stella Burin
Shippy:
Shippy: Streamlining Freight with UX-driven design
Project
The challenge was to develop a robust freight management and tracking platform from scratch, designed to meet the needs of logistics managers, freight operators, and end customers. The proposal required a scalable solution with an intuitive interface, accurate calculations, and real-time visual feedback, capable of adapting to different devices and integrating with external ERP systems and e-commerce platforms.
The experience needed to be fluid and reliable, with a strong focus on:
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user-centered usability (from freight calculation to detailed tracking);
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responsive design to ensure consistency across various usage contexts;
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intelligent solutions such as hyper-personalized layouts, customized offers, and freight auditing;
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scalability supported by a solid design system and clear documentation;
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operational efficiency through well-organized logistics information and reduced friction in navigation.
Roles
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Role: Product Designer
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Area: e-Commerce / Project Management
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Tools: Figma, Miro, Photoshop, Illustrator
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Team: Fernando Borges – Founder & CEO, Shippy / Andrey Sanches – Head of Platforms
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Scope: involved the full development of a digital platform focused on freight management and tracking, with an emphasis on logistics efficiency, usability, and scalability. The goal was to optimize logistics costs and ensure seamless integration with external systems such as ERPs and e-commerce platforms.
Methodology
We applied a framework based on Design Thinking, structured into three main phases:
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Discovery, involving deep immersion to understand logistical and operational challenges;
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Definitions, focused on consolidating insights and defining clear objectives;
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Build & Delivery, where we prototyped and delivered tangible solutions with a high standard of quality.
User journey mapping
We designed tailored user journeys for profiles such as logistics managers, freight operators, and end customers, focusing on:
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Intuitive, frictionless navigation
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Detailed use cases, including freight cost calculations and tracking
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Identification and removal of pain points
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Continuous feedback collection to refine the user experience
Information hierarchy
We organized the data in a logical and accessible way, prioritizing:
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Accurate freight calculations
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Real-time tracking
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Operational transparency
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Efficiency in decision-making
Key challenges addressed
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Integrated freight calculations: interface powered by smart rules and accurate data to optimize costs and boost user trust.
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Freight offer personalization: adaptive algorithms that tailor shipping options based on customer profile or region, enabling custom strategies.
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Real-time tracking: visual feedback and dynamic order status updates to ensure transparency and reduce customer anxiety.
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Reduced freight costs: display of competitive rates based on optimized carrier contracts, generating significant savings.
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Freight auditing: analytical dashboards that detect billing discrepancies and provide data for more efficient negotiations.
