Rebranding conducted as a product decision to reduce ambiguity and regulatory risk.
Platform designed to reduce operational noise, errors, rework and reliance on prior knowledge.
Product decision based on feasibility, technical effort and actual return.
Design as a mediator between artistic production, the city and the audience over 10 years.
McDonald’s: ethical channel in a corporate environment
Mini-case: redesign of an internal form focusing on anonymity, clarity and perceived trust.
EasyPeople: HR decisions informed by data
Dashboard designed to prevent isolated reading and reactive decision-making.
AluChefs: validation of a social product
MVP defined based on discovery, minimal scope, and real engagement signals.
People I have worked with on complex product and strategy projects.
“Extremely user-focused, analytical and collaborative. Connects empathy, organisation and strategic vision to deliver high-impact experiences.”
Cinthia Prado, Content Marketing Manager, Smart Fit
